Infographic: The 80 rules of social media
Some rules are written, some are unwritten, others are tweeted. Our Jeremy Waite gives you the 80 rules of social media in this infographic. Our favourite is number 5. What’s yours? The post...
View Article#FutureOfMarketing — Adobe at dmexco!
Are you attending dmexco in Cologne on 10 and 11 September 2014? Share your vision of the future and be in with a chance to win 1 of 10 yearly subscriptions for the Adobe® Creative Cloud™. All you...
View ArticleMarketing Minutes with Phillipa Snare, Microsoft UK
Microsoft UK’s CMO, Philippa Snare, joins us for our latest Marketing Minutes video. In this edition Philippa provides insight into the increasing trend of second screen behaviour and what this means...
View Article[Infographic] Optimising Paid Media
Our latest Quarterly Digital Intelligence Briefing, in association with Econsultancy, focuses on media optimsiation and how companies can ensure the most effective use of their budgets to meet business...
View ArticleMarketers: what keeps you up at night? You’re probably not alone.
Did you remember to set your segments to the latest data? Did you calculate that engagement rate using the right formula? Did you publish the changes to your client’s website? As a group, digital...
View ArticleInfo-Tech Research Group says Adobe Social is a “trend setter”
There are plenty of options available when it comes to social media management platforms, but only one has been called a “trend setter”. Adobe Social was recently reviewed in the latest report from...
View ArticleCustomer Experience and Content Marketing Top 2014 Digital Trends
Adobe’s 2014 Digital Trends Briefing, in association with Econsultancy, highlights the key digital trends, challenges and opportunities that marketers need to be aware of during 2014–covering topics...
View ArticleWork your Digital Advertising with the Power of Data
Us Yesterday we took a digital advertising trip on the #DigitalJourney with our Adobe Media Optimizer breakfast in London. Our very own Jonathan Beeston, Ryan Price and Russell Smith provided insight...
View ArticleAdobe Summit EMEA: Day 1 Overview
Guest blog from Ben Donkor. The eight edition of the Adobe Summit EMEA concluded on Thursday, making it the largest digital marketing event of the year, with almost 4,000 in attendance from 47...
View ArticleAdobe Summit EMEA: Day 2 Overview
Guest blog from Ben Donkor. Adobe VP John Mellor kicked Day 2 off with a great comparison between the Adobe Summit and the “rise of the coffee houses” that led to the Age of Enlightenment in England...
View ArticleTelecom Italia Makes Digital Experiences Fashionable
Que bella? The thought of Italian beauty evokes images of fine sports cars, sophisticated art and architecture, and gorgeous actresses of the 1960s. When design and development teams at Telecom Italia...
View ArticleUBS Banks on Digital Marketing Transformation
Financial leader UBS wants to know as much about its employees as it does about its customers—all with the aim of delivering highly personalised, responsive digital services. Working with Adobe...
View ArticleBelgian Bank Aims to Redefine “Post Profits” with Adobe Campaign
Half-bank, half-post office, the joint venture between the BNP Paribas Fortis and Belgian Post Group known as bpost bank is going digital. Instead of simply serving both ends of its own direct mail...
View ArticleContent meets techno: What marketing can learn from this relationship
An interview with the makers of comic Hotze, Jens Bringmann and Valentin Kopetzki from BRINGMANN & KOPETZKI. Content remains one of the hottest topics in digital marketing. Only when the right...
View ArticleC3’s Lukas Kircher on what makes Great Content Marketing
Producing compelling content rapidly, at scale, and on any channel—what many of us are calling ‘Content Velocity’— is now a major challenge for marketers across industries, so it’s no surprise that at...
View ArticleNBAD Seamlessly Unites Customer Experiences with Adobe Marketing Cloud
The National Bank of Abu Dhabi (NBAD) had ambitions beyond simply building a new website, so it came to Adobe to acquire multi-channel customer support and content personalisation solutions. After...
View ArticleModern customer service for a traditional industry
Tailor-made customer journeys lead consumers to spend 70% more time on Dutch insurance company’s website Few industries are quite as traditional as finance. But Dutch insurance company Loyalis knew...
View ArticleThe Power of Mobile
Would you rather learn about a great sale on your favorite product from a friend or from an app? A recent study from Criteo shows that 80 percent of consumers prefer digital compared to 43 percent who...
View ArticleAdobe Marketing Cloud offre de nouvelles fonctionnalités de gestion du...
L’afflux de données, la multiplication des points de contact et des plates-formes et l’intensification de la concurrence font évoluer rapidement la manière dont les marques interagissent avec les...
View ArticleAdobe Advertising Cloud intègre Spotify pour l’acquisition d’audiences...
Difficile d’en croire ses oreilles ! Il semblerait, d’après les estimations, que le streaming musical compte 146 millions d’adeptes à travers le monde cette année. Dans l’univers actuel des contenus à...
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